Currently, on line content life is reckoned in hours. That metric may soon dwindle to minutes. Who are these multitudes crying out for content, that seem to inhabit cyberspace? Personally, I believe that they are actually a reflection of the ‘social media industry’, making self-fulfilling pronouncements. What better way is there it boost the demand for services than proclaim that the demand is essential to business.
Yes, there is a huge appetite for on line content which needs to be satisfied daily by aesthetically framed information and entertainment, but I just don’t believe that there’s an hourly urgency for fresh content in most areas outside of news and weather reportage. If what you’re posting about isn’t subject to rapid fluctuations, like stock prices, then what is the point of posting hourly? Putting another trite internet meme on your company Facebook page won’t attract the attention that brings home the bacon.
Recommendations of posting content several times daily can result in input overload and attention fatigue, which can trivialize your brand. If we presume to rank our social importance by our digital presence, we need to be careful of how we present ourselves.
